One Year With Engineers

One Year at Maurer-Stutz: Building a Geospatial Foundation for the Future

A year ago, I walked into Maurer-Stutz with a mission: to build something new, something purpose-driven, something lasting. That something became Maurer-Stutz Geospatial Services (MSGS). Now, 12 months in, I can confidently say we’re not just building a team—we’re building momentum.

Title slide of my pitch meeting before MSI hired me.

Starting From the Ground Up

When I joined the company on April 29, 2024, the Geospatial Department was more of an idea than an entity. With one GIS Specialist; Katie Kopkowski, who stuck around to be the anchor, we had talent, but we needed direction, structure, and an identity. I knew from the beginning that MSGS couldn’t be “just the map guys” on engineering projects. MSI leadership wanted us be strategic partners, not just a service department. Trusted advisors, not only task-takers.

Beigin at the begining

So, we began with the essentials. Working through the process as if we were starting a new business, but with the advantage of having supporting oversight structure.

• Conducted a full assessment of existing software, hardware, and workflows.

• Evaluated team strengths and gaps in a SWOT analysis.

• What engineering clients existed and which represented low-hanging fruit.

• Built a business plan with a six-year growth strategy, aligning revenue goals with staffing targets and market segments.

• Developed mission and vision statements to clarify who we are—and who we are not

Building the Right Team

This work isn’t possible without people. I’m proud to lead a growing team that now includes Geospatial Engineer Baylor Wagehoft, fellow ISU Redbird Ethan Geisler, and Geospatial Intern Michelle Wagehoft. Next month, we will welcome our sixth employee who will focus on the Agricultural market. Each team member brings a unique set of strengths to the table and we’ve focused on creating a collaborative culture built on professionalism, mutual respect, and shared accountability with our Team Operations Manual (T.O.M.)

Growing with Purpose

In just one year, we’ve:

• Supported multiple infrastructure and fiber deployments with precision GIS solutions.

• Partnered with our own MSI engineering groups without becoming “support-only” on projects.

• Initiated the modernization client GIS and database migration and tuning.

• Established professional partnerships in cloud architecture, economic development, utilities, and broadband.

A key part of our journey has been thoughtfully drawing a line between the way things have traditionally operated at MSI and the direction we're heading—evolving from a service-oriented support group into a focused, independent, growth-focused team—a shift that will require continued clarity, communication, and collaboration as we grow. We’re becoming a revenue-generating, client-facing, innovation-focused business unit. And our identity is no longer in question—we are MSGS, and we are growing.

Looking Ahead

Up And To The Right!

Year one was about foundations. Year two is about scaling.

We’re focused on:

• Expanding our managed services offerings.

• Growing cloud GIS capabilities.

• Deepening client relationships and building repeatable solutions.

• Recruiting talent that shares our drive for innovation and excellence.

I’m grateful for the leadership at Maurer-Stutz inc. for supporting this vision, and for my team for embracing the challenge. This isn’t just about GIS—it’s about transformation. At MSGS, our mission is: To transform our clients' and industry partners' unique visions into reality through specialized geospatial expertise. Our B.H.A.G. is: By 2030, MSGS will be a recognized leader in geospatial services industry by providing solutions in the broadband, utility infrastructure, and consultant engineering domains.

Here’s to year two—and all the vision, trust, and growth it will bring.

We will accomplish this by delivering quality services with integrity, care, and efficiency. Working with you by design.

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From Maps to Meaning: Celebrating GIS Day

Geospatial > The Layer File > From Maps to Meaning

Celebrate GIS Day on November 20, 2024, and Explore the Power of Maps!

Join us on November 20 for GIS Day, part of American Association of Geographers’ Geography Awareness Week, as we celebrate the impact of Geographic Information Systems in solving real-world challenges! Established by Esri in 1999, GIS Day brings together GIS professionals, students, and curious minds worldwide to showcase how mapping technology helps us understand and improve the world around us. This year, I'm honored to speak at the McLean County GIS Consortium’s event, where we’ll explore the latest in GIS technology, real-life applications, and the future of spatial insights. From interactive exhibits to live demos, the event promises something for everyone, whether you're a GIS pro or simply fascinated by the world of maps.

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GIS Day encourages us all to appreciate geography's role in our lives and its transformative power, from smart city planning to disaster response. As part of Geography Awareness Week, it's a perfect chance to learn about GIS and connect with others who are passionate about mapping solutions for a better world. To learn more about the event and register, visit the McLean County GIS Consortium’s page.

Let's celebrate the role of GIS in building a more connected, informed, and resilient world—see you there!

Ethan Geisler Joins Our Geospatial Team

Geospatial > The Layer File > Ethan Geisler Joins Our Geospatial Team

We are thrilled to welcome Ethan Geisler to the Maurer-Stutz Geospatial Services (MSGS) team!

Ethan joins us as a Geospatial Specialist with a fresh degree in Geography from Illinois State University, and he's eager to hit the ground running. With a background in GIS software like ArcGIS Pro and ArcGIS Online, Ethan brings a well-rounded skill set, honed during his internship with FEMA where he developed a Tornado Awareness dashboard application. This real-world experience will help him seamlessly integrate into our projects, which often involve critical data and mapping needs.

What sets Ethan apart is his passion for using GIS to solve real-world challenges, a trait he demonstrated in his final project at ISU, where he worked on a pedestrian safety study using Survey123. Outside of work, Ethan’s organizational leadership skills shine as the former President of ISU's Music Business Organization, where he organized events and led a team of fellow students—skills that will serve him well as he collaborates with our team on diverse geospatial projects. He also plays drums and is deeply invested in the Game of Thrones franchise.

Ethan will be working closely with our team to support infrastructure mapping, perform spatial analysis, and contribute to the development of tailored GIS solutions for our clients. We’re excited to see his fresh perspective and strong attention to detail make an impact as we continue to grow our geospatial services.

Welcome aboard, Ethan!