Geospatial > The Layer File > A Map, A Move, and A Mission
During an evening newscast in 1969, Walter Cronkite coined Chattanooga, Tennessee, as the “Dirtiest City in America”. This moniker was probably not that far from the truth, as the City’s historic Iron Foundries (dating back to the Civil War) and industrial sites polluted to air and water. However, since then, the City has completely shed that title. It is consistently ranked as the best place to live in Tennessee and named the “Best Town Ever” by Outdoor Magazine. It’s a hub for insurance giants (BCBS and UNUM), startups (specifically Quantum computing research), electric vehicle manufacturing (Volkswagen North America), and a thriving logistics network along a major interstate junction (I-75 & I-24).
Walnut Street Pedestrian Bridge
Recently, the City embarked on an ambitious plan to become a National Park City. As part of this initiative, Charlie Hale (GIS Director at the University of Tennessee Chattanooga), was asked to develop an inspiring map that would chart a “vision” for Chattanooga’s Park System. This article is definitely worth a read itself (that map went on to be a winner at the 2023 ESRI UC map contest), but one of the things I found most interesting was actually the 1911 John Nolen Map.
Credit: John Nolen Papers, #2903. Division of Rare and Manuscript Collections, Cornell University Library.
I think what I love about this map most is how simply it calls the viewer to a vision. There are only two colors: Black cadastral lines and Green for Parks/Greenways. Readers are immediately drawn to the most prominent geologic features of the area (Tennessee River, Lookout/Signal Mountain, and Missionary Ridge) and how the park system can work with them. Upon closer inspection, the designer has connected the larger park areas with Greenways along existing major thoroughfares - a call to the current day Complete Streets movement. Small details – like the map being rotated to the street grid and the hilly, forested areas hatched – enhance the map’s purpose and vision.
This map does one thing really well – it sets a vision for a thriving park system in a town plagued (at the time) by industrial waste and smog. I can put myself in the eyes of a resident and say “yeah, I can get behind this vision”. It may have taken over 100 years (and maybe a few decades more to fully “realize”) but I’d call its mission a success.
If you haven’t guessed already, I love talking about (okay, more like fawning over) the city of Chattanooga, Tennessee. My family and I love this area of the Country and the sense of place that is present here. It’s always been our dream to make the “big move” and raise our family here. Well, that dream officially became a reality 2 weeks ago. Thankfully, the move went very smooth and the only “casualty” was a broke salt-shaker!
Although the move may be a bit bittersweet in some ways (missing those impromptu office chats with the great team at Maurer-Stutz), we see this is a great opportunity to expand the mission and vision of Maurer-Stutz Geospatial Services to clients throughout the Tennessee and the Southeast. I recently attended the GEOGRAPH User Conference in Greenville, South Carolina. Be on the lookout for that blog soon!
The Southeast is booming, and MSGS will be there to help communities, businesses, and stakeholders meet their geospatial needs.